AllTalk Support : Initial 10DLC registration
Understand 10DLC Requirements
-
What is 10DLC?
10DLC is a system mandated by U.S. carriers for Application-to-Person (A2P) messaging using local 10-digit numbers. It ensures higher deliverability, reduces spam, and requires registration of your Brand and Campaign with The Campaign Registry (TCR). -
Why it matters for AllTalk:
Unregistered numbers will be blocked by carriers starting February 2025. Compliance protects AllTalk’s SMS campaigns and avoids fines
Step 1: Prepare Business & Compliance Details
-
Legal Business Name and DBA (Use the same name for both the way it appears on EIN letter).
-
EIN/Tax ID and Business Type (Insurance)
-
Website URL - This will be created by AllTalk and submitted automatically to the carrier for review. This takes about 30 minutes to 1 hour.
-
Contact Email & Phone.
-
Messaging Use Case description and sample messages - (Mixed use case)
-
Opt-in/Opt-out language (HELP/STOP keywords must be configured or use default settings).
Step 2: Fix Compliance Issues Before Submission
Telnyx flagged these common issues for AllTalk:
-
Privacy Policy: Include carrier-required language for SMS opt-in data handling.
-
Opt-In Form: Add clear disclaimer for marketing messages (Or use default).
Step 3: Register Brand via AllTalk.
-
Brand registration and verification will take 24-72 hours depending on the status from the carrier.
-
Once the brand is accepted, then you can create a campaign.
Step 4: Register Campaign
-
Define use case (e.g., marketing, notifications).
-
Provide:
-
Campaign Details: Provide detailed message flow and compliance notes (Or use default).
-
Confirmation Messages: Configure HELP/STOP responses correctly (Or use default).
-
Ensure campaign description matches actual message flow.
Step 5: Assign Numbers
-
Do not create phone numbers until the campaign is fully verified
-
Avoid reusing deleted numbers (AllTalk plans to implement restrictions to prevent accidental re-acquisition).
-
Step 6: Set Stop Triggers
-
There are default stop triggers: Stop, Stopall, Unsubscribe, Cancel, End, Quit, Stop All
-
Set manual stop triggers based on user’s campaign and prospecting message.
-
Step 7: Maintain Compliance
-
Keep /privacy and /terms pages live and updated.
-
Retain consent records (AllTalk uses Jornaya/TrustedForm for verification).
-
Update campaign details if messaging changes.